Test and Review: Rotary shaver Philips Norelco Series 7000 S7370/12 Wet & Dry

Pros
  • Shaving head moves in 5 directions
  • Thorough and smooth shave
  • Quality workmanship
  • Travel case
Cons
  • Lack of charging stand
  • No battery charge indicator, only full discharge indicator
Total rating
4.3/5

Do you want maximum comfort when shaving? Philips S7370 has been specially designed with sensitive skin in mind. You will hardly find a more comfortable shave among rotary shavers. The other great news is that you won't have to dig deep into your pocket! 

Datum poslední aktualizace
Published: 03/04/2018
Datum poslední aktualizace
Last update: 07/30/2022
Table of contents
Philips Norelco Series 7000 S7370/12
  • Shaving head moves in 5 directions
  • Thorough and smooth shave
  • Quality workmanship
  • Travel case
Rating
4.3/5

Philips S7370/12 from the Series 7000 is a mid-range electric shaver that fills the gap between the Series 5000 and the Seriest 9000. It is designed with sensitive skin in mind. From the lower 5000 series, you can find a review of the Philips S5100/06 on our website from the 9000 series, then a review of the flagship Philips S9711/31. What pros and cons does the Series 7000 bring? Find out in the following review.

Package Contents

The box the unit arrives in is, like the Series 9000, well sized. You don't have to worry about internet purchases, the machine is very well protected and almost impossible to damage. Package contents:

  • Shaving machine Philips S7370/12 Series 7000 (how else),
  • detail trimming attachment,
  • charger,
  • travel case,
  • user manual.

Unlike lower-end models such as and Philips S5100/06 you get a hard travel case with this shaver. Good news for all travelers.

You can fit an extra trimmer in the travel case with a little effort
You can fit an extra trimmer in the travel case with a little effort

We've had a quick introduction to what you'll receive in the package. Let's move on to a closer look at the device itself.

Philips Series 7000 S7370/12 shaver

The first thing that strikes you is the unusual color of the shaver. Of course, color and design is a subjective matter. Personally, however, the design of the shaver in pastel blue and white reminds me a lot of products from the women's product lines.

Philips S7370/12 Shaver Pack
Philips S7370/12 Shaver Pack

As with the S5100/06, there is only a power button on the front of the shaver. In case you press it for three seconds, you will be pleased with the activation of the travel lock, with which the shaver will not accidentally start inside your luggage and subsequently discharge the battery.

Phlips did a good job of incorporating the plate. It gives you beautiful feedback, and its "click" is very satisfying for both your ears and your thumb. Perhaps the grip could be deeper, but that's already a pretty extreme rating and it's almost certain that no one will be bothered by it. Yes there are details, but they will certainly please you.

Shaver Indicators
Shaver Indicators

At first glance, then, there's nothing on the front of the shaver that would surprise you. But if you look closely. You can see small symbols that represent the shaver's status indicators. These will let you know, for example, if the travel lock is activated, or the battery level.

Now it's time to move on to evaluate the model's main selling point S7370/12 and that's none other than the shaving head.

Where to buy Philips Norelco Series 7000 S7370/12
Philips Series 7000 S7370/12 Wet & Dry
Rating
4.3/5

So what does Philips offer you for your hard earned money? Is the 7300 and 7700 series shaver head familiar to you? It should, because it's identical to the 9300 and 9700 models. The heads have different graphics, however, the manufacturer describes the 9000 series V-track system and the 7000 series blades very similarly.

Left cutters for Series 7000 right cutters for Series 9000
Left heads for Series 7000, right heads for Series 9000

This is the best information for those considering purchasing a model from the 7300 or 7700 series. You can enjoy the best of what Philips currently has to offer, and for even less than the brand's flagship.

Between the shaving units as such, then, you can find three small differences, which I will try to describe briefly. The shaving unit is composed of three shaving heads. Each head consists of two parts, a shaving blade and a guard.

On closer inspection, you can see different circular patterns. One on the edge of the shaving head, the other pointing towards the center. The outer pattern is for proper direction (towards the blade) and then trimming longer beards, while the inner pattern only works with short beards and also helps to pick up beards that are close to your skin. When you then circle the rotary shaver over your skin, the beard gets caught in both of these grooves and is trimmed by the heads.

The first difference is the thing that makes Philips S7370/12 so gentle on your skin. These are the blue rings that surround the heads. They create almost no friction and glide effortlessly over your skin. A significant difference in comfort can also be felt when compared to the flagship Philips S9711/31, which has rings with a pronounced gradient.

Blue rings are essential for comfort
Blue rings are essential for comfort

Simply and simply, by using these rings, the manufacturer has achieved maximum comfort with minimal irritation.

On the other hand, the rings of the top model Philips S9711/31 assist well in lifting beards adhering to the skin and then trimming them. Unfortunately, this cannot be said of the smoothly curved model S7370/12.

Another difference is that the shaving head moves in 8 directions (Series 9000), compared to the shaving head moving in only 5 directions (Series 7000).

To be honest, you won't know the difference until it comes to shaving sharp facial features. On very pronounced facial shapes, the difference is already noticeable. However, it's nothing the shaver can't handle, it's just that you'll spend more time in the taught areas and you'll need to find the right way to shave.

Of course, the shaving heads of the top series and the 7000 series are molded exactly the same. The removal of the three directions of movement was understandably done by the manufacturer in order not to compete too much in their own ranges.

Where to buy Philips Norelco Series 7000 S7370/12
Philips Series 7000 S7370/12 Wet & Dry
Rating
4.3/5

Quality of workmanship and ergonomics

Like other shavers, you won't see the Philips Series 7000 from the back in the commercial. The back isn't pretty, but it is practical. Philips has sculpted the body perfectly, so the shaver is great to hold. The hardened rubber finish provides a slip resistant layer (even textured) that means the shaver won't slip out in the shower or when applying shaving gel or foam.

Philips S7370 machine back
Philips S7370 machine back

Despite this finish, the grip is not as firm as that of the Philips Series 9000. If you care a lot about a firm grip, you'd better look for a high-end model Philips S9711/31. So Philips knows how to do better, but doesn't want to. Maybe it would so compete in its own lines. As far as grip goes, the 9000 is better. But what about grip comfort? You'll find out later in the review.

You won't have to look for a manual when replacing shaving heads
You won't have to look for a manual when replacing shaving heads

You'll see "Made in the Netherlands" in the lower parts of the back of the shaver, which is sure to please you with this model. Another great detail is that Philips never forgets to list the spare part names that belong to a particular model.

After 2 years of use, how many of you would remember where your user manual is and then look for that information in it? At the very end of the shaver's handle, there is nothing but a socket for the power plug.

How does the Philips S7370/12 feel in the palm of my hand?

Unusually comfortable! In my opinion, the Series 7000 is even more comfortable in the palm of the hand than the top of the line Series 9000. This is mainly because of the Series 7000's handle shaping, which is more robust. The more arched crease in the back also contributes to a better grip. Philips by changing the handle width and arching the grip has done the Series 9000 a disservice in terms of grip comfort.

On the other hand, the Series 7000 has a definite handicap over the 9000 in finish. Choose which is more important to you.

The shaver is relatively lightweight due to the use of plastic. The weight is well distributed within the body of the device, and the shaving head does not feel heavy (which is often a problem with brands such as Panasonic). Despite the use of plastic components, the touch can feel almost premium workmanship.

Battery life and charging

When the power adapter is plugged in, or when charging begins, the white indicator on the bottom of the machine will flash. Unfortunately, the 7300 series devices have only a single indicator, which represents a low charge level with an orange colour. If the shaver is capable of at least one shave, the fast white blinking turns to slow until the shaver is fully charged, after which the indicator remains lit.

Philips probably considers the battery indicator a premium feature. Models in the 7700 series have a three-level indicator (where each represents 33.3% of capacity). Competing models from Panasonic and Braun take a much better approach to battery indicators. Philips should certainly work on this.

For the S7370/12, the manufacturer declares 50 minutes of battery life after one hour of charging. If the Li-ion battery runs low, a mere 5 minutes of so-called "fast charging" is claimed to give you 3 minutes of shaving. You probably won't shave in that amount of time (some people might). However, if part of your face is left unshaved, it's not a disaster and you'll be fine.

Where to buy Philips Norelco Series 7000 S7370/12
Philips Series 7000 S7370/12 Wet & Dry
Rating
4.3/5

Both the battery life and the length of charge actually match the manufacturer's promises. It takes 1 hour to charge, for 50 minutes of use, nice figures.

Of course, the power adapter supports AC voltages ranging from 100 to 240V. So powering your shaver won't be a problem virtually anywhere in the world, but be sure to pack a reducer to connect to different plugs. This is not included in the package.

A fully charged shaver is also indicated by the power LED being off. This will switch off 30 minutes after charging. So now it's time to get down to the actual shaving!

Shaving

The million dollar question? How does Philips S7370/12 shave? Damn well. If you prefer rotary shavers, this shaver is perhaps only beaten by the top-of-the-line model, and that's the Philips S9711/31.

If your beard is growing in all possible and impossible directions, then just use circular motions and the shaver head will handle it. The larger holes at the inlet to the blade then give great performance even on tougher and duller beards.

Yes, on exactly the type of beard that struggles with most planchette shavers. To achieve a perfect shave, you have to go through a certain learning phase. But that's what you'll find with virtually any shaver, regardless of technology.

I'll admit that my first shave wasn't perfect, but it forced me to look for the right technique, which wasn't applying more pressure. Don't go that route either, the shaver simply doesn't require it.

Do you like the design of the 7300 series?
Do you like the design of the 7300 series?

Too much pressure or staying in one place for too long with a shaver doesn't work well. Most of the time, you will get severe skin irritation in the form of burns.

Unfortunately, the missing three axes of motion offered by the Philips S9711/31 are really missing in some cases. But not in the sense that you wouldn't know how to do without them. Only shaving sharper facial features takes some extra time.

Shave Thoroughness

I was generally satisfied with the soundness of the shave. The equipment does not offer the closest shave. However, this is a certain toll for the most comfortable shave that electric rotary shavers offer. Who would have thought that three little blue rings would make such a difference.

Where to buy Philips Norelco Series 7000 S7370/12
Philips Series 7000 S7370/12 Wet & Dry
Rating
4.3/5

Philips Series 7000 glides beautifully over your skin, even when it's quite dry.

Many professionals complain about the pulling and "splitting" of rotary shavers. However, that is certainly not the case with this model. These ailments are particularly prevalent in the lowest end of shavers, which you're unlikely to encounter with the Philips brand. However, if your beard is too long, trim it with a trimmer first. However, this is general advice for using any electric shaver.

The shaver also works very well for wet shaving. So if you are looking for the most comfortable shave, try using a shaving gel or foam. The experience is hard to describe, even dry shaving was like a caress. The foam will of course multiply this effect.

But these are not all positives. Because of the large shaving head, you may have trouble shaving under your nose or around your ears or sideburns. I use a process where I shave these areas with only one cutter of the shaving head. It takes some practice but the result is super satisfying.

Trimmer

If you pull the shaving unit upwards, it will separate from the shaver body. Philips calls this feature "SmartClick". It does not require too much force to release the shaving unit. On the other hand, the attachment stays firmly on the body and does not suffer from any play.

Philips has designed and crafted this feature very well. After removing the conventional shaving unit, the time comes when the trimmer comes into play. Yes, the Philips S7370/12 like other Philips models does not have a retractable trimmer but an attachment.

Standard trimmer with model S7370/12
Standard trimmer with model S7370/12

The supplied trimmer will certainly replace the device created for this purpose. However, it is sufficient for basic tasks. It is reasonably accurate for a normal trimming of the octopus, moustache or beard. But when it comes to thicker beards, it doesn't excel too much.

If you're into detailing and want a truly precise and revolutionary device in that regard, then the Philips OneBlade QP2520/30 is certainly worth a look.

It must be acknowledged, however, that compared to many extendable trimmers, you can see exactly where you need to with the S7370/12 model. What might obstruct your view is disconnected.

Honestly, using the trimmer started to get on my nerves after a while. It's quite annoying to constantly switch between the shaving head and the clipper. Plus, the fact that you can lose the trimmer quite easily, or forget it when you travel, scares me. If you are often on the go, you will not be pleased with the otherwise elegant solution that Philips offers.

Where to buy Philips Norelco Series 7000 S7370/12
Philips Series 7000 S7370/12 Wet & Dry
Rating
4.3/5

Cleaning and Maintenance

By gently pushing the shaving head upwards, you can separate the heads from the drive unit. For that matter, this is how you will access the blade changes on this device. The second thing is maintenance, where you disconnect the head for the purpose of knocking out and rinsing off debris.

Dumping out the coarse dirt, blowing out the finer ones, and then rinsing, that's it.
Spill out the coarse dirt, blow out the finer ones and then rinse, that's it.

Due to the absence of a cleaning and recharging station, cleaning is clear. It consists of knocking out the dirt, some "blowing" and then rinsing with water.

Due to the complexity of the blade mechanism, avoid brush intervention. Turning the top of the shaving head towards the pad reveals the blades themselves, which are held in position by orange retaining rings that can be released by turning them in the direction of the arrows.

Jitter rings are absolute hell!
Jitter rings are absolute hell!"

Unfortunately, this operation requires a certain amount of patience. Using your own fingers will make the release quite difficult, I recommend tweezers or fine forceps. Unfortunately, Philips does not supply a release tool in the package, as is the case with the Series 9000.

If you've read the review of the Series 9000 then you'll know that the blade replacement or locking ring system is the worst thing to happen to Philips electric shavers. At the same time, you can also skip the following part of the review. If you missed the review then at least pay attention to the part about changing the shaving blades: Test and review: Philips OneBlade QP2520/30.

The equally underwhelming technical design of the PhilipsS7370/12 didn't surprise me at all, to be honest.

After releasing the retaining ring, simply turn the head in the opposite direction and the heads drops out onto the pad. As the blades naturally lose their properties, Philips recommends replacing them once a year. Fortunately, you can buy replacement heads directly from the manufacturer; these are marked SH70. Philips has also printed this marking on the back of the handle of the device, for which you will certainly praise it before replacing it! Despite the prescribed annual replacement, you can last much longer with the blades. Of course, it all depends on the frequency of use and also the type of beard.

Back to the replacement itself. After replacing the old razor with a new one, you have to be very careful. You must place the retaining ring in a specific position before you secure the head. Otherwise, the entire shaving blade may be damaged, which is not a cheap affair.

So, I strongly recommend changing single-shaft heads gradually. So that when you replace individual pieces, you can take inspiration from the correct placement of the retaining ring.

Spare Parts

Philips declares the blade lifespan of the S7370 to be one year. However, it is not a problem to achieve longer endurance. It all depends on careful maintenance, frequency of use and beard type. When it comes to buying blades, choose the type SH70. You don't need to remember this information, just that Philips has marked it on the back of your shaver.

Where to buy Philips Norelco Series 7000 S7370/12
Philips Series 7000 S7370/12 Wet & Dry
Rating
4.3/5

An unconventional accessory is the Smar Click facial brush. This is used to deep clean your skin. It consists of 32,000 fibres that are only 50 µm in diameter. The goal of cleansing with this accessory is to remove dead skin cells and increase skin oxygenation.

We did not test the brush during the test. However, some customers might find it very interesting.

Accessories a planchette shaver won't give you.
Accessories that a shaver won't offer you.

The last possible accessory or replacement part is the SmartClick attachment itself, which you can also adjust the length of. If your beard requires more than one trimming length, then just reach for the part marked RQ111/50. However, if you're into detailing and looking for a truly peak trimmer, then don't miss our review of the Philips OneBlade QP2520/30.

Conclusion - who is the Philips S7370

With the 7300 models comes something that is very hard to describe. However, it's not that the devices aren't good, quite the opposite. You won't find a better rotary shaver at this price level. If I had to guess how the Series 7000 came into the world, I would say something along the lines of:

  • Development team: we just created an amazing line of Series 9000 shavers. The other shavers suck.
  • Marketing Team. We will remove some features and create a new product line to expand the product portfolio.

Comfort is really top-notch, shaving thoroughness more than sufficient. The workmanship is at the level of premium models. So the technology taken from the Series 9000 will not disappoint. If you are willing to forgive the shaver's simple charging indicator, worse grip than the Series 9000 (but better comfort of holding), there is nothing to think about.

The Philips S7370/12 has got the key elements down to a science, the other details are almost irrelevant and I trust you will wave your hand over them.

After all, the price difference between the aforementioned 7300 and 9000 series models is still considerable, but if you're not constrained by a budget certainly think about the top-of-the-line 9000 series model, which also offers a cleaning and charging station. If you find the price difference between these models too much and you won't use the cleaning station, you definitely won't go wrong by choosing the Series 7000 S7370/12!

Philips Series 7000 S7370/12 User Manual

Philips Norelco Series 7000 S7370/12
  • Shave quality
  • Built quality
  • Battery
  • Value
4.3

Top comfort at a great price

Do you want maximum comfort when shaving? Philips S7370 has been specially designed with sensitive skin in mind. You will hardly find a more comfortable shave among rotary shavers. The other great news is that you won't have to dig deep into your pocket! 

Pros

  • Shaving head moves in 5 directions
  • Thorough and smooth shave
  • Quality workmanship
  • Travel case

Cons

  • Lack of charging stand
  • No battery charge indicator, only full discharge indicator
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Test and Review: Rotary shaver Philips Norelco Series 7000 S7370/12 Wet & Dry
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Rating: 4.3/5
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